Arel Avellino
Brands, acquisitions,and everything I learnalong the way.
Building a modern e-commerce brand from scratch. Acquiring small businesses, modernizing their operations, and preserving what made them worth buying in the first place.
What I'm Building
Brands, companies, and the infrastructure underneath.
Appaloosa Co.
Holding CompanyAcquiring and accelerating small businesses with modern operations and AI systems.
AI OS
SystemAn AI operating system for running a business - skills, memory, agents, and automated workflows.
How I Operate
Systems thinking applied to real businesses.
Find the leverage
Every business has a few things that actually move the needle. I find those and build systems around them.
Automate the repetitive
If it runs the same way twice, it should run itself. I build workflows so I can focus on the work that matters.
Ship, then refine
Good enough today beats perfect next month. Get it live, learn from real data, iterate.
Let's Connect
Follow the build or reach out directly.